Directories
There are hundreds of escort directories online, some local and other international. A segment of these are aimed at the lower end of the market, while others cater to the higher end of the spectrum. What they have in common is the need for sex workers signing up and clients choosing providers from their page over others.
What makes a directory successful? Factors include branding, design, user friendliness, layout of the page, SEO, and in my opinion people. The people behind the idea of the directory, the ones who put the page together and the people who run it on a daily basis creates the foundation.
All of this does not mean much unless it can attract the right sex workers to put a profile on their page and also recommend the directory over others. Then comes the clients, who need to either know about the directory or find it easily when doing a search.
When I put my profile on an established directory, I consider its design, wanting it to be simple, classy and sexy and be able to reflect who I am as an escort. Then, I look at the sex workers on it, to see if they are in the same category as myself. After which, I see how the page performs on a Google search, if it is on Twitter, and any feedback that might have been given about it. Then, I’ll ask a worker friend and a client if they have heard about it and their opinion.
New directories seem to pop out of nowhere on a weekly basis these days, sending lengthy text messages and emails full of promises of benefits. When I choose to put a profile on a new directory, I look past messages promising the world from directories I have never heard of, to personal invitations from trustworthy people with industry experience.
In a time where the world has changed to the unrecognizable within a couple of months, where established directories change for the worse and new ones for the better, who knows what page will be the most popular in the future. Therefore, it can be a good idea to go directory shopping and see if there are new ones that fit your needs more where you currently advertise. On one hand you might get a good laugh and know what to steer clear off and on the other hand find a new favorite and gain some inspiration.